Introduction to Entrepreneurship Journey
Building a better future FOR African Graduates
2-Days Ideation – Creating a Business Idea
“Ideation” is a course about generating, developing, and evaluating ideas for launching innovative and viable new ventures.
Over the 2 days “Ideation” brings together a selected group of ambitious and talented young graduates
through a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures.
• Creativity and innovation
• Idea generation and Idea evaluation
• Personal savings
• Opportunity recognition
• Elevator pitches
• Industry, market, and competitive analysis
Participants are equipped with problem solving and innovation tools as well as supported to incorporate the use of technology to develop their solutions. The course covers many business concepts but does not assume or require prior business knowledge or experience.